Why Netflix Is Pushing ‘Breaking Bad,’ ‘House of Cards’ in 4K Ultra HD

With 4k TVs still a rare thing, Netflix’s push for delivering 4K content may have more to do with net politics than user experience.

Virtually none of Netflix’s 45-plus million customers have a 4K Ultra HD television today.

So why is the company bothering to expend cycles to offer “House of Cards” season two, “Breaking Bad” later this summer and other programs in a format that nobody can watch?

Two reasons: First, Netflix is positioning itself as a technology leader by delivering dazzlingly sharp 4K video, which provides four times the resolution (3840 by 2160) and a richer color palette compared with regular HD. That’s something pay-TV operators are hamstrung in bringing to market. Walter White will never look better (or, you know, worse). The move also makes Netflix a valuable partner for hardware manufacturers like Samsung, Sony and LG, which desperately need 4K content to sell pricey Ultra HD TVs.

The second, less-obvious strategy in play is that Netflix hopes the high bandwidth requirements of Ultra HD will spur Internet service providers to opt in to its content-delivery program — instead of charging the company access fees.

Variety | Read the Full Article

Why Netflix Is Pushing ‘Breaking Bad,’ ‘House of Cards’ in 4K Ultra HD

Variety | Read the Full Article

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