When you should NOT shoot 4K video

Is 4K the magic spell that will turn any project from unwatchable dreck to cinematic gold? What kind of stupid question is that? Barry Braverman explains why the resolution buzz word may not be your best bet.

This may seem sacrilegious to some shooters and producers given the current fashion and the more-resolution-is-better mindset, and for sure some compromises to efficiency may be necessary given the nature, size, and genre of a production. Shooting a high-end commercial, music video, or Lawrence of Arabia with epic scope and grand vistas requires the appropriate-size crew, gear, and suitably high-resolution camera to cover the larger canvas.

4K might not be the wisest choice

On the other hand shooting weddings and events, a low-budget web series, or thirteen half-hour episodes for a modest reality show in a mere 24 days with next to no support – not even a camera assistant! – 4K image capture might not be the wisest choice. God made small-format cameras for a reason; they are ideal for documentaries and non-fiction type programming like sports, nature films, and reality shows.

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